'BetterLife Website Refresh'

WORK

THE CHALLENGE After being re-branded from BetterBond to BetterLife, there was a need for the website to act as an access point for all of the BetterLife Group’s sub-divisions. The new design had to be simple and accessible, and the …

Saatchi & Saatchi Purpose

NEWS - 20 Feb 2014

This video encapsulates who we are – our reason for being. Dreams and world-changing, transformational ideas are at the heart of what we stand for. Our goal is to fill the world with Lovemarks and to become Agency of the …

'C the World Website Refresh'

WORK

THE CHALLENGE C the World’s site was not appropriate for their target market – a more mature audience. We needed to improve the UX, lower the bounce rate and design an attractive, responsive site, while at the same time, ensure …

Saatchi & Saatchi Synergize Launch Party: #BigLoveBigData

NEWS - 18 Feb 2014

Our launch party was an incredible event which attracted a number of industry mega-minds, valued clients and media giants. Celebrating the union of creative mystique and digital prowess, Big Love and Big Data merged with style. Saatchi & Saatchi Synergize …

'CarMag Website Refresh'

WORK

THE CHALLENGE We were tasked with providing the client with a fresh, modern new look and feel for their website, whilst also ensuring that it was fully responsive across multiple mobile and desktop devices, as well as being SEO-friendly. Lastly, …

Christmas at Saatchi

NEWS - 18 Feb 2014

For Christmas, 2013, we decided that going to the beach was too easy… so we brought the beach to us instead. Literally. We ordered truckloads of sand, paddle pools, deck chairs and cocktails and turned our parking lot into a …

PUBLICIS GROUPE ACQUIRES LEADING DIGITAL MARKETING AGENCY SYNERGIZE IN SOUTH AFRICA

NEWS - 28 Jan 2014

#BIGLoveBIGData for Synergize and Saatchi & Saatchi South Africa with Publicis Groupe Acquisition Publicis Groupe has announced the 100% acquisition of South African digital search marketing company, Synergize. Founded in 1999, Synergize is one of only a few Google Analytics …

'Toyota Aygo Media Plan'

WORK

  THE CHALLENGE Toyota Europe launched the new Aygo model under the Go Fun Yourself campaign. We were given the task of growing the number of YouTube views to 3 million, with a focus on two advanced market: France and …

'Sage One PPC'

WORK

  THE CHALLENGE We needed to devise and execute a digital paid search strategy aimed at driving conversions on the Sage One website at a competitive CPA, ensuring the highest possible ROI for our client. WHAT WE DID In order …

'Project Trapped'

WORK

Project Trapped was an integrated campaign for efferflu C Immune Booster aiming to demonstrate how it feels to get stuck inside when you have the flu. To do this we locked comedy duo Derick Watts & The Sunday Blues in …

@saatchi_sisomo

RT @8illingsley: How we're changing Saatchi & Saatchi for our flat world --> https://t.co/lBJP8eiAas

'CARmag App | Mobile design'

WORK

Challenge: Create a promotional Formula 1, user-friendly mobile app with constantly updated content and an interactive component. Solution: We created a cross-platform mobile app that is slick, fun and easily navigable with strong visuals and an emphasis on news and content. We …

'Champions of Engineering'

WORK

Challenge: In South Africa, Technical Universities are seen as inferior to their traditional University Counterparts. We wanted to challenge this perception and re-open the debate. Idea: A digital campaign was centred on a participatory installation aimed at driving PR. The campaign comprised …

'Phil the Legend'

WORK

Challenge: One in two men over 40 suffer from erectile dysfunction (ED). The lack of confidence experienced by these men prevents them from talking about it. Legally we weren’t allowed to communicate the product name in traditional media. Idea: We created a …

'Rovos Rail | SEO + Content Strategy'

WORK

Challenge: The key was to understand Rovos Rail’s vision, taking what they’re passionate about and translating that into SEO ranking content, with the intent of exposing a new target audience to their luxury brand. The content on their site was extremely …

'#dontmissout'

WORK

Challenge: Based on the insight that ‘missing out’ due to colds and flu is frustrating and that it stops the Go Generation from doing the things they enjoy most, our communication challenge was to make Efferflu C the difference between having …

'Prime Meridian | PPC'

WORK

Challenge: Insurance is a phenomenally competitive industry within South Africa and, as a result, Adwords keyword bids within this field are incredibly expensive. Other insurance companies have built up stronger, trusted brands with greater presence and are better known in South …

'Sotheby’s'

WORK

Challenge: To redevelop the Sotheby’s website from the ground up, focusing on UX, design and the restructuring of content. Solution: The website’s sophisticated design is modern, streamlined and easily navigable, enabling people to locate real estate fitting their exact specifications. Through copious …