We can hear the lions roaring 19 Aug 2014

There’s a palpable buzz of excitement in the office today and everyone’s walking around with big smiles on their faces. Saatchi & Saatchi Milan, with assistance from Saatchi Synergize, have won a silver lion for their Dear Future Mom CoorDown campaign.

Dear Future Mom

The video is a message of hope for mothers expecting children with Down Syndrome, a chromosomal disorder caused by a cell division error. Beautiful, poignant and a celebration of these brave children and their moms, it was a privilege to be part of such a worthwhile and genuine campaign. We assisted Saatchi Milan by spreading the video through various media channels, ultimately earning the YouTube clip an impressive 5,251,246 views.

Dear Future Mom

Huge congratulations to Gavin Whitfield and the amazing Saatchi SA team, who have been shortlisted for their Phil the Legend campaign for a Cannes Health Lion in the category of Broadcast Film, and for Wordsworth in the Radio category.

Congratulations to everyone involved! It certainly has been a big year for us all.