Facebook’s latest edition: The Call To Action Button 19 Aug 2014

Facebook recently introduced the Call To Action Button (CTA) to organic posts and ads. Why is this a big deal? It helps with click-through rates, cuts the pressure of putting CTA’s in thumbnail images and is easy to apply.

How to create a Facebook CTA post

  • Set up a Facebook Power Editor account – a management tool usually used to create bulk ads – within Google Chrome
  • Select Manage Pages from the top drop down menu

Screen Shot 2014-04-11 at 10.07.31 AM

  • Select the page in which you want to create the post

Screen Shot 2014-04-11 at 10.09.15 AM

  • Click create post

Screen Shot 2014-04-11 at 10.13.02 AM

  • Insert Post type URL, Post Text, Call To Action button, Link Headline, Display Link, Description and Picture (populate what’s relevant to your post)

Screen Shot 2014-04-11 at 10.01.20 AM

  • Choose your CTA button: Shop now, Learn more, Sign up, Book now, Download

Screen Shot 2014-04-11 at 10.18.04 AM

  • Select whether the post will be used as an ad or published on your page as an organic post

Screen Shot 2014-04-11 at 10.18.58 AM

  • Click Create, then Publish Now to activate your post.

Screen Shot 2014-04-11 at 10.21.03 AM

We know users are more likely to act when prompted to do so. How will you be using CTA in your Facebook content?