The Saatchi & Saatchi Social Team Goes Back To Class 20 Aug 2014


learning about the latest trends in writing for the online audience

Our very own Lelanie Roux is known for many things: her love of Spiderman, her affinity for Italy and her regularly-updated blog. But until this week, no one realised she was a good teacher too.

Yesterday Lelanie stood in front of the Saatchi & Saatchi Social Department and presented the first in a series of lectures outlining how to crunch data to make content better. Our Online Reputation Analyst will, in future weeks, talk about the importance of grammar, on-page optimisation, writing for social media and more.

As a former member of the Social Department, and having subsequently gained experience working with Google tools in the Analytics Department, Lelanie is well-placed to bridge the gap between the two disciplines, imparting useful insight into how to make content not only interesting but also statistically relevant.

Because in the ever-changing world of digital marketing, writing interesting content means fusing BigLove with BigData. Along the way, remember that “Nothing is Impossible”.