What it takes to be a digital copywriter
I never imagined I would get into digital copywriting – I’ve always been more of a mahogany desk, library loving, and calligraphy pen kind of gal, with a penchant for quoting Lewis Carroll and a pass...
Monthly Archives: April 2014
The Community Manager and a 24/7 job
Posted by Madré Roothman | Twitter: @MadreRoothman Having a social media presence has become an indispensable part of modern business. And like having engaging content is crucial, so is...
Facebook’s latest edition: The Call To Action Button
Posted by Madré Roothman | Twitter: @MadreRoothman Facebook recently introduced the Call To Action Button (CTA) to organic posts and ads. Why is this a big deal? It helps with click-thr...
Cosmos
Last night I watched Cosmos and I was absolutely spellbound. Since it’s release it has been rather controversial with some hectically big Sagan-sized shoes to fill. Scientist, celebrity, author...