The importance of hashtags in #SocialMedia
What is a hashtag? A hashtag is a word or collection of words after the “#” sign (e.g. #BigLoveBigData). Through the use of the “#” sign, words are indexed and a hyperlink is created. This creates wh...
Monthly Archives: March 2015
Hashtags for Social Change: #FindDancingMan
I often find myself in the position where I have to defend what I do for a living. As soon as I mention the words social media, I usually get one of two reactions: “Wow, that’s so cool! S...
Internships Available at Saatchi & Saatchi Synergize
Digital Analytics Intern Someone who has recently graduated with a degree in statistics, finance or economics. This is an amazing opportunity to apply your numerical strength to the digital marketing...
I’m just a girl in a digital world
Or am I just a digital world with a girl in it? It’s all about perception after all and with the rise of virtual reality (be that literally using Oculus Rift, or figuratively being transported) there...
Creative Profile: Chad Hanning
Studies. Where did it all start? Chad did Art & Design at CoCT. This included the history of art, drawing, business management, graphic processes and graphic design. Favourite type of art? He enj...
Brands that are killing it at Vine Marketing
In honour of Vine’s second year, we have decided to showcase the top International brands who are getting it right. Since 2015 has countlessly been dubbed as the year of the video, we will take a loo...