YouTube ads for dummies
Posted on 30th October 2015 by Madré Roothman | Twitter: @MadreRoothman Client wants you to run some YouTube ads. You have a YouTube channel, your adsense account and content, but don’t know w...
Monthly Archives: October 2015
8 Reasons to Love YouTube Red
Posted on 29th October 2015 by Madré Roothman | Twitter: @MadreRoothman Don’t you just hate it when you’re into watching a video and then get served an ad on YouTube? You don’t have to get served t...
We are hiring: Junior Social Media Marketer
An exciting opportunity exists in our Social Media department at our Cape Town offices. Social Media Marketer Remuneration: To be discussed Location: Cape Town Job level: Junior Reference: S...
20 signs you work in social media
No matter how long you’ve been in the digital battlefield that is social media, you will have experienced a handful, if not all, of these things. 1. You check your clients’ social media more than you...
Saatchi & Saatchi 2025
It’s an interesting time of year. Ad schools across the country are filled with students rapidly pulling their portfolios together. They’re prepping for the ‘real’ world and a...
Search advertising: The primary contributing factor to quality score i...
Google assigns a 1-10 quality score to each keyword in a Google AdWords account which contributes to how ads are ranked on the Google search results pages. This quality score is said by Google to be ...
Google’s new Customer Match gives advertisers even more options
Google have recently announced the addition of customer match to the already wide range of targeting options available across their advertising networks. What is customer match? Customer match will a...
14 signs hipsters are taking over your Advertising Agency
1. Meetings with clients are described as “a vibe”. 2. So is your craft beer client. 3. Previous pitch docs are being referred to as “bespoke”. 4. While Acco...