Facebook Algorithm

Facebook’s latest algorithm update

Written and compiled by Madré Roothman, Senior Social Media Strategist. Facebook algorithm updates have become like my morning coffees: something I can’t live without. And the latest thing I also can...
Junior Social Media Marketer Synergize

WANTED: Junior Social Media Marketer

Would you consider yourself a Social Media Wiz? Do you know the difference between your hashtags and hashflags? If you do, then you might be the person that we’re looking for. We need someone that ca...
Synergize Data Fairies

SEO vs. Digital Analytics

Written and compiled by Nadine Timmer, SEO Intern. When I was initially hired by Saatchi & Saatchi Synergize as an SEO intern, I was very excited to enhance my knowledge of all things digital. Th...
Tyler Oakly

Chrome extensions you should use

  Posted on 9th February 2016 by Madré Roothman | Twitter: @MadreRoothman Most of us who use digital platforms, like those in social media, are familiar with Google Chrome extensions. To those n...
Caspar Lee and Kevin Hart

South Africa’s top 10 YouTube Channels

South Africa’s top 10 YouTube Channels Posted on 16th February 2016 by Madré Roothman | Twitter: @MadreRoothman   It’s interesting to see which South African YouTubers have climbed to the top of...
Bookmarks 2016 finalists

IAB Bookmarks Finalists 2016

In the South African world of digital marketing, The Bookmark Awards are usually how we end and begin every year. With the frenzy of meeting entry deadlines at the end of November, and the suspense o...

Our Lovemarks

Kevin Roberts, former worldwide CEO of Saatchi & Saatchi, is the legend behind the notion of Lovemarks. Based on the Love/Respect Axis, Lovemarks are the future of brands, according to him. They ...