About Madre

Storyteller extraordinaire and digital enthusiast. Capturing life's journeys one key stroke at a time.
AB testing

AB testing on Facebook

Written by our Head of Social in Cape Town, Madré Roothman. AB testing on Facebook Facebook’s latest algorithm update got me thinking about organic AB testing. Brand pages have been advised to opt fo...
Facebook Algorithm

Facebook’s latest algorithm update

Written and compiled by Madré Roothman, Senior Social Media Strategist. Facebook algorithm updates have become like my morning coffees: something I can’t live without. And the latest thing I also can...
Tyler Oakly

Chrome extensions you should use

  Posted on 9th February 2016 by Madré Roothman | Twitter: @MadreRoothman Most of us who use digital platforms, like those in social media, are familiar with Google Chrome extensions. To those n...
Caspar Lee and Kevin Hart

South Africa’s top 10 YouTube Channels

South Africa’s top 10 YouTube Channels Posted on 16th February 2016 by Madré Roothman | Twitter: @MadreRoothman   It’s interesting to see which South African YouTubers have climbed to the top of...
Learn fast: Found on whatalovelythought.tumblr.com

A day in the life of our social media team

A stream of consciousness from a day in the day life of our social media team – written from the perspective of when I was a Community Manager. Keep up – we have to. 5:30 am Out of bed, into shower, ...
YouTube ADs

YouTube ads for dummies

Posted on 30th October 2015 by Madré Roothman | Twitter: @MadreRoothman   Client wants you to run some YouTube ads. You have a YouTube channel, your adsense account and content, but don’t know w...
YouTube Red

8 Reasons to Love YouTube Red

Posted on 29th October 2015 by Madré Roothman | Twitter: @MadreRoothman   Don’t you just hate it when you’re into watching a video and then get served an ad on YouTube? You don’t have to get served t...