Bad Blood Cover Taylor Swift

Kanye must be eating his words

Current Queen of Everything, Taylor Swift, has always been ahead of the pack when it comes to tech trends and social media. Being referred to by everything from Slaylor Swift to Samurai Swift, the ch...
Kezia Synergize

Creative profile: Kezia Swanepoel

Find out more about Durban-born Kezia Swanepoel, Junior Social Media and Content Marketer at Saatchi & Saatchi Synergize.   Besides your current position of course, what is your dream job? A...
Shakespeare meme

Why I love being a writer

Growing up, I disliked English class intensely. I never quite grasped the need to learn pronouns, suffixes and prefixes. The prickliest thorn in my side was having to read Shakespeare out loud in cla...
Hashtag symbol

The importance of hashtags in #SocialMedia

What is a hashtag? A hashtag is a word or collection of words after the “#” sign (e.g. #BigLoveBigData). Through the use of the “#” sign, words are indexed and a hyperlink is created. This creates wh...
Social media world

I’m just a girl in a digital world

Or am I just a digital world with a girl in it? It’s all about perception after all and with the rise of virtual reality (be that literally using Oculus Rift, or figuratively being transported) there...