Words, Glorious Words!
It’s no secret that I am an absolute logophile. For those of you who don’t know what this is, it’s a lover of words. Words have always fascinated me: their origins, their power, their ability (and in...
Category Archives: Content Marketing
Why I love being a writer
Growing up, I disliked English class intensely. I never quite grasped the need to learn pronouns, suffixes and prefixes. The prickliest thorn in my side was having to read Shakespeare out loud in cla...
The Saatchi & Saatchi Social Team Goes Back To Class
Our very own Lelanie Roux is known for many things: her love of Spiderman, her affinity for Italy and her regularly-updated blog. But until this week, no one realised she was a good teacher to...
#ProjectTrapped – the social experiment
Don’t you hate the flu? There’s nothing worse than waking up in the morning to a sore throat and a sniffle and resigning yourself to the sinking realisation that you will be bed-ridden for the next w...
What it takes to be a digital copywriter
I never imagined I would get into digital copywriting – I’ve always been more of a mahogany desk, library loving, and calligraphy pen kind of gal, with a penchant for quoting Lewis Carroll and a pass...
Your package could make you famous
Posted by Madré Roothman | Twitter: @MadreRoothman Forget trying to become famous in the most extreme ways possible – insert Red Bull Stratos insert Telekinetic Coffee Shop Surprise ins...