YouTube ads for dummies
Posted on 30th October 2015 by Madré Roothman | Twitter: @MadreRoothman Client wants you to run some YouTube ads. You have a YouTube channel, your adsense account and content, but don’t know w...
Category Archives: Digital
8 Reasons to Love YouTube Red
Posted on 29th October 2015 by Madré Roothman | Twitter: @MadreRoothman Don’t you just hate it when you’re into watching a video and then get served an ad on YouTube? You don’t have to get served t...
14 signs hipsters are taking over your Advertising Agency
1. Meetings with clients are described as “a vibe”. 2. So is your craft beer client. 3. Previous pitch docs are being referred to as “bespoke”. 4. While Acco...
Instagram’s easy desktop search
Posted on 21st July 2015 by Madré Roothman | Twitter: @MadreRoothman It’s cool to see how the Facebook owned channel, Instagram, is becoming more desktop friendly. This is great news for Com...
Analytics for dumb dumbs
Jesus take the wheel: the analytics edition Whenever I think of anything to do with analytics, my brain immediately lets out a massive “urgh.” I can’t help it. It’s kind of like a reflex. Like restin...
Hashtags for what?
A few weeks ago my colleague, Michelle, posted an article titled The importance of hashtags in #SocialMedia. If you’ve read it, then you’ll know that hashtags can do wonders when it comes to boosting...
Video blogging made easy
With the rise of internet sensations like Jenna Marbles and Suzelle DIY, it seems that if you want to be famous – or even just semi-famous – then YouTube is the place to be. Easy enough, right? Start...
A bit more about us and our friends.
Big Love meets Big Data. Saatchi & Saatchi Synergize is the digital arm of Saatchi & Saatchi South Africa, a full service digital agency. We’ve come a long way in the last year, with bi...
Like GDN, just not: Facebook advertising available outside Facebook
Posted by Madré Roothman | Twitter: @MadreRoothman Since Facebook bought Atlas from powerhouse Microsoft (for about $100 million) in 2013, it was in hibernation – ‘...
#loadshedding: the social media stats
Posted by Madré Roothman | Twitter: @MadreRoothman Load shedding is back – this time with damage to the Majuba power station coal storage silo. What does this mean for South Afri...