YouTube ADs

YouTube ads for dummies

Posted on 30th October 2015 by Madré Roothman | Twitter: @MadreRoothman   Client wants you to run some YouTube ads. You have a YouTube channel, your adsense account and content, but don’t know w...
YouTube Red

8 Reasons to Love YouTube Red

Posted on 29th October 2015 by Madré Roothman | Twitter: @MadreRoothman   Don’t you just hate it when you’re into watching a video and then get served an ad on YouTube? You don’t have to get served t...
Instagram new desktop search update

Instagram’s easy desktop search

Posted on 21st July 2015 by Madré Roothman | Twitter: @MadreRoothman     It’s cool to see how the Facebook owned channel, Instagram, is becoming more desktop friendly. This is great news for Com...
Britney Spears sad face

Analytics for dumb dumbs

Jesus take the wheel: the analytics edition Whenever I think of anything to do with analytics, my brain immediately lets out a massive “urgh.” I can’t help it. It’s kind of like a reflex. Like restin...
What hashtags should you use online

Hashtags for what?

A few weeks ago my colleague, Michelle, posted an article titled The importance of hashtags in #SocialMedia. If you’ve read it, then you’ll know that hashtags can do wonders when it comes to boosting...
Video blogging tips

Video blogging made easy

With the rise of internet sensations like Jenna Marbles and Suzelle DIY, it seems that if you want to be famous – or even just semi-famous – then YouTube is the place to be. Easy enough, right? Start...

A bit more about us and our friends.

Big Love meets Big Data. Saatchi & Saatchi Synergize is the digital arm of Saatchi & Saatchi South Africa, a full service digital agency. We’ve come a long way in the last year, with bi...
Woolworths Rolling Blackouts

#loadshedding: the social media stats

Posted by Madré Roothman | Twitter: @MadreRoothman     Load shedding is back – this time with damage to the Majuba power station coal storage silo.   What does this mean for South Afri...