Our Lovemarks

Kevin Roberts, former worldwide CEO of Saatchi & Saatchi, is the legend behind the notion of Lovemarks. Based on the Love/Respect Axis, Lovemarks are the future of brands, according to him. They ...
Britney video

3

In celebration of the fact that we recently reached 3000 likes on our Facebook page, we decided to reflect on the significance of the number 3. Apart from being the name of the iconic hit that signif...
Meet Toni, our senior copywriter at Saatchi Synergize

Creative Profile Toni van der Berg

Meet Toni, one of our brilliant content strategist who loves baking, make-up and her dog Scar Honey.     I am a…   at Saatchi & Saatchi. You can visit , follow, stalk me on… Copyw...
Project Trapped

#ProjectTrapped – the social experiment

Don’t you hate the flu? There’s nothing worse than waking up in the morning to a sore throat and a sniffle and resigning yourself to the sinking realisation that you will be bed-ridden for the next w...
hug

Top ten cutest hugs of all time

Today is International Hug Day apparently, so it’s time to share some love and give your friends and family a big growly bear hug 😉 Hugs are great. Everybody loves hugs. They make you feel appr...
NYE

Things to leave behind in 2014

I am aware that it has been 2014 for two weeks now, but on the precipice of any new year, many of us are slow out of the gate as the rusty cogs of our brains creak into gear; oiled up by the increase...
christmas in winter versus summer

A White Christmas vs A Green Christmas

The silly season is upon us people. In less than a week we will be gathering around that tree, exchanging gifts and consuming way too much food (and other things, namely that of the alcohol variety…)...