AB testing

AB testing on Facebook

Written by our Head of Social in Cape Town, Madré Roothman. AB testing on Facebook Facebook’s latest algorithm update got me thinking about organic AB testing. Brand pages have been advised to opt fo...
Facebook Algorithm

Facebook’s latest algorithm update

Written and compiled by Madré Roothman, Senior Social Media Strategist. Facebook algorithm updates have become like my morning coffees: something I can’t live without. And the latest thing I also can...
Caspar Lee and Kevin Hart

South Africa’s top 10 YouTube Channels

South Africa’s top 10 YouTube Channels Posted on 16th February 2016 by Madré Roothman | Twitter: @MadreRoothman   It’s interesting to see which South African YouTubers have climbed to the top of...
English Bulldog

Creative profile: Madré Roothman

Madré Roothman is a Social Media Strategist at Saatchi & Saatchi Synergize. You can follow her on Twitter @MadreRoothman, or better yet, when she hikes. Here’s what she had to say in her Q&...
Learn fast: Found on whatalovelythought.tumblr.com

A day in the life of our social media team

A stream of consciousness from a day in the day life of our social media team – written from the perspective of when I was a Community Manager. Keep up – we have to. 5:30 am Out of bed, into shower, ...
YouTube ADs

YouTube ads for dummies

Posted on 30th October 2015 by Madré Roothman | Twitter: @MadreRoothman   Client wants you to run some YouTube ads. You have a YouTube channel, your adsense account and content, but don’t know w...
Hiring Social Media

We are hiring: Junior Social Media Marketer

An exciting opportunity exists in our Social Media department at our Cape Town offices. Social Media Marketer Remuneration: To be discussed Location: Cape Town Job level: Junior Reference:          S...
friends-live-in-computer

20 signs you work in social media

No matter how long you’ve been in the digital battlefield that is social media, you will have experienced a handful, if not all, of these things. 1. You check your clients’ social media more than you...