Project Trapped

#ProjectTrapped – the social experiment

Don’t you hate the flu? There’s nothing worse than waking up in the morning to a sore throat and a sniffle and resigning yourself to the sinking realisation that you will be bed-ridden for the next w...
Social Media ORM Tool

The Community Manager and a 24/7 job

Posted by Madré Roothman | Twitter: @MadreRoothman     Having a social media presence has become an indispensable part of modern business. And like having engaging content is crucial, so is...
Screen Shot 2014-03-14 at 10.36.21 AM

Your package could make you famous

Posted by Madré Roothman | Twitter: @MadreRoothman     Forget trying to become famous in the most extreme ways possible – insert Red Bull Stratos insert Telekinetic Coffee Shop Surprise ins...
Walter White Breaking Bad

The Evolution of Walter White

What makes Breaking Bad so good? Is it the breathless drama, the rich characters, or the moments of surprising hilarity? It’s all these things. But more than anything else, Breaking Bad is the ...
Social media analytics

Social media analytics: The numbers game

Social media has become an integral part of marketing and understanding consumer behavior. It helps reach consumers who have become numb to traditional advertising, and could help drive business stra...
NYE

Things to leave behind in 2014

I am aware that it has been 2014 for two weeks now, but on the precipice of any new year, many of us are slow out of the gate as the rusty cogs of our brains creak into gear; oiled up by the increase...
unidentified_woman_taking_her_own_photograph_using_a_mirror_and_a_box_camera,_roughly_1900

Selfies, selfies everywhere

Nothing can stop the power of the selfie. From Chris Cassidy’s space selfie, to Obama’s selfie at the Nelson Mandela’s memorial service to Ferdinand Puentes’s latest talked about pl...
National #selfie portrait gallery

To selfie or not to selfie

How, some may ask, could you muddy Hamlet’s soliloquy in such a heinous way? Well I have your attention so here I go. The selfie’s prize of ‘word of the year’ by the OED came as a shock to most peopl...