Creative profile: Madré Roothman

Madré Roothman is a Social Media Strategist at Saatchi & Saatchi Synergize. You can follow her on Twitter @MadreRoothman, or better yet, when she hikes. Here’s what she had to say in her Q&A.


If you weren’t a Social Media Strategist, what else would you be?

A NatGeo Adventurer. Like Sarah Marquis or Diana Nyad – Adventurers of 2013.


Sarah Marquis

Sarah Marquis


In your previous life, you were a_____

Bestie to Tina Fey and Amy Poehler.


Me, Tina Fey and Amy Poehler

Me, Tina Fey and Amy Poehler


What was your first job ever?

Washing dishes to buy the full LEGO underwater set. Never got it.

LEGO underwater set

LEGO underwater set


If you won the lotto, what would you do?

Get my Mom a pimped out kitchen and my Dad a “drop-your-mike” music studio.


What inspires you?

The beautiful people in my life.

What made you choose this career?

I couldn’t get a job as wildlife journalist. So copywriting was my next option which took me into Social Media.


What are your Lovemarks?

PPC Campaign Managers, National Geographic, Cressi and GoPro.


Your kryptonite includes? 

English Bulldog

English Bulldog


What’s your favourite go-to place in Cape Town?

Blouberg beach, Jerry’s burger bar (Blouberg) and Newscafe (Blouberg).


Why do you believe that nothing is impossible?

Because it is.


Name the ad that made you go jelly?

Great ad based on a great book based on a great life story:

What does your lunchbox meal consist of?

Peanut butter. And a good sarmie.


If you were famous for one thing, what would it be?

To accomplish something that has the potential for future breakthroughs. To reflect the world’s diversity and have a dynamic personality that makes a significant contribution to world knowledge through exploration. A.K.A: A National Geographic Explorer.


What’s the motto you live by? 

2 Corinthians 12:9

2 Corinthians 12:9


What song makes your hips sway?

Anything by my Dad, and then I have a few other favourites:

Of Mice & Men, Bones Exposed

Robyn, Call your Girlfriend

Taylor Swift, Wildest Dreams





What’s the best advice you’ve ever received?

First rule: Have fun.


Name your other creative pursuits.

DIY, doing my Masters Degree in Creative Writing and mastering a hair braid one day. I mean, look at that thing:

Hair braid

Hair braid


Your “best work day ever” includes________

Accomplishing something great as a team.


What’s your #truebluebehavior?

I volunteer at SANCCOB, recycle, use public transport, help keep our beaches clean with Cape Town Beach Cleanup (that’s the first Saturday of every month to those who are interested), and not click on paid-for ads.


You can view some of her thoughts on social media here:

YouTube ads for dummies

A day in the life of our social media team

8 Reasons to Love YouTube Red

Leave a Reply