Creative Profile: Ninette Minaar

Ninette Minnaar is a Junior Social Media Marketer at Saatchi & Saatchi Synergize. You can follow her on Twitter @nin_pin or check out her LinkedIn profile here.


Ninette Minnaar, Junior Social Media Marketer,  Saatchi & Saatchi Synergize

Ninette Minnaar, Junior Social Media Marketer, Saatchi & Saatchi Synergize


If you weren’t a social media marketer, what else would you be?

A scientist or microbiologist.


In your previous life, you were a_____
A cat (or a bear).


What was your first job ever?
Paid job? Account executive at TBWA. Otherwise I did internships. I was never really the type to waitress or to earn any kind of money when I was in high school because I usually got pocket money.


If you won the lotto, what would you do?
I would tour Europe, especially Italy and France. I would also use the money for a down payment on a house and invest the rest. Oh I would also buy myself a pedigree cat and dog.


What inspires you?
When I’m at the gym and I see overweight people giving their best then I think, if they can take time out of the day to exercise then so can other people. It just makes me exercise longer and harder. Otherwise, I don’t really get inspired, things just strike me, ideas come to me when I’m sitting on my balcony or when I least expect it.


What made you choose this career?
I studied BA Humanities at Stellenbosch University and had no idea what to do with my life. So I went and did an aptitude test where I scored 100% for both language and creativity. Thereafter I was referred to go study at AAA, instead I ended up at Vega doing an Honours degree.


What are your Lovemarks?
Sony, Essence, Woolworths.


Your kryptonite includes?
Documentaries. I try and hoard as much knowledge as possible, most of the time it’s alternative viewpoints. And then makeup, every time I go in to a shop I have to buy a new eye shadow. Also home remedies and essential oils. My favourite oils are lavender which I put on my pillow every night, and sandalwood.


What’s your favourite go-to place in Cape Town?
Cape Quarter Spar and this Chinese restaurant in Seapoint (I can also be seen regularly at Trenchtown in Obz).


Why do you believe that nothing is impossible?
Only you can limit yourself. If you work hard enough at something you can achieve it. It’s something that my parents taught me well. Also don’t give up, somewhere, somehow, things work out (this I know from experience).


Name the ad that made you go jelly?
Maybe this sounds cliché but I really do love Nandos’ tongue in cheek ads. I also really loved the Toyota ad with the Boxer before he started talking.


What does your lunchbox meal consist of?
It all depends on what the flavor of the week is for me. I eat the same food until I cannot stomach it anymore, then I move on to the next until I can’t eat that either. Usually it’s veggies, salad and fruit and occasionally a Spar salad.


If you were famous for one thing, what would it be?
I have always wanted to be a dancer, unfortunately I never took lessons as a child.


What’s the motto you live by?
Don’t ever change who you are are, how your dress or how you perceive things just to “fit in”. And don’t follow the crowd, think for yourself.


What song makes your hips sway?
XRX – Stage 2. Listen to it.


What’s the best advice you’ve ever received?
I was once told that you should be skeptical, question things, don’t always take what people say as the truth. Form your own opinions.


Name your other creative pursuits.
I once dabbled in Desktop Publishing but other than that I don’t really pursue anything other than the career I want for myself.


Your “best work day ever” includes________
Lots of laughter, when everyone is in a good mood, when I find something interesting to read on the Internet and when I walk into the kitchen and coffee has already been made.


What’s your #truebluebehavior?
Well I come from a home where my dad is obsessed with switching the lights off so that we have to now stumble around in the dark. I have kind of adopted this behavior and would now rather sit in the dark than keep lights burning unnecessarily.

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