Creative Profile Toni van der Berg

Meet Toni, our senior copywriter at Saatchi Synergize

Meet Toni, one of our brilliant content strategist who loves baking, make-up and her dog Scar Honey.



I am a…   at Saatchi & Saatchi. You can visit , follow, stalk me on…

Copywriter. Don’t follow me on social media. I swear a lot.


If you weren’t a copywriter, what else would you be?

The person who comes up with names for different shades of lipstick. I also think I will be really good as the princess of a small European principality.


In your previous life, you were a..

Definitely a Labrador.


What was your first job ever?

I worked at the video store, and it was the hardest thing I have ever done. I worked there for four hours and they paid me R32 in coins. I never went back.


If you won the lotto, what would you do?  

I should pay off my student loans and buy a house and stuff, but I’ll probably just buy lots of lipstick.


What inspires you?  

The people around me.


What made you choose this career?

It was destiny. It happened by mistake, and it was the best mistake I have ever made.


What are your Lovemarks?

MAC Cosmetics.


Your kryptonite includes?

Lipstick and perfume.


What’s your favourite go-to place in Cape Town?

…all roads lead to The Shack (and I’m not sorry about it).


Why do you believe that nothing is impossible?

Because after Cher and Dionne gave Tai a makeover in Clueless, I knew that we can all do anything we put our minds to.


Name the ad that made you go jelly?

MAC’s Viva Glam campaign featuring RuPaul.


What does your lunchbox meal consist of?

Avo. It’s always avo.


If you were famous for one thing, what would it be?

I would DEFINITELY have been a Spice Girl.


What’s the motto you live by?

B.U.M, which stands for being Brave, Unapologetic and Mindful.


What song makes your hips sway?

Probably every single ‘90s pop song.


What’s the best advice you’ve ever received?

I feel like RuPaul was speaking directly to me when he said “If you can’t love yourself, how in the hell are you gonna love somebody else?”


Name your other creative pursuits.

I bake cakes. Fun cakes J


Your “best work day ever” includes

I like surprises. There are always surprises here.


What’s your #truebluebehavior?

I recycle. And I believe in giving back to the community, and also to Mother Nature. You’ll see me on National Geographic soon, probably saving an elephant.

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