Meet Julian Mountain, Head of Channel marketing at Saatchi & Saatchi Synergize
What did you study and why?
Bachelor of Business Science: Marketing Honours at UCT 2000 – 2003.
Studies of Latin America Culture: Basic Spanish, Partying and Adventuring, Latin America 2009
Multiple digital short courses.
I also happen to study every day, learning non-stop.
When you meet someone new, and they ask you to explain what is you do for a living, what do you say?
Depends on the context of the meeting I guess. It ranges from baking assistant in a commercial bakery (true story) to Digital Channel Marketing to, Data Monkey, or helping convince people to buy stuff they don’t need with money they don’t have. This last option is used exclusively on fans of the late comedian Bill Hicks.
However, if they manage marketing budgets, then I sober up very quickly and talk shop with a fair level of intelligence.
What does a ‘typical day of work’ look like for you?
Wake up early, exercise, dump, shower, shave (NOT!) and eat at my at desk while reviewing Twitter and e-mail, meetings, cloud based documents, meetings, late lunch, laughter, bad jokes.
What does it mean to be the Head of Channel Marketing?
Oh cool, that’s what they call me now… I guess that’s pretty much managing all the digital channels (mobile/search/display). Currently I am responsible for paid media and analytics across a range of cool clients.
How did you end up in this position?
I wanted to design cars, but was told I need to become a mechanical engineer first. So… Luck, hard work and intuition. Check LinkedIn if you are curious.
Favourite part of your job? Why?
Shaving every morning and making my face pretty and smooth for the benefit of my colleagues and clients.
Working on cool projects, with consistently shifting goal posts. Every day is different so I never, ever have to experience my worst fear, Ground Hog Day.
What is the biggest misconception people have about what you do?
Some still bundle up digital under one large umbrella. This is myopic and a little disappointing. Digital is very diverse. Some people also think I can build websites. I can’t even cobble together a basic WordPress site, I am too impatient to learn. People are often surprised when they find out I don’t have a drone.
Where do you see yourself 5 years from today?
Well I would be looking back with disappointment over my 2015 excitement over Google Cardboard, cause VR will be way more advanced then.
This is a good question, since I need to understand and predict the 5 year landscape of digital to be well positioned in my career. With that in mind, my focus is programmatic buying, performance marketing & virtual (layered) reality.
If you look at recent signals like; Google Cardboard winning a Cannes Grand Prix in Mobile and Internet.org being available on Cell C for free the future is exciting. Where exactly it will go in 5 years, I will not try predict, but I have some calculated guesses and I will be well positioned to benefit from those.
Julian, we love you! Wishing you all the best in your future endeavors, we believe in you. Always remember – Nothing Is Impossible.