Here’s what we did for #RAK15 last week.

At Saatchi & Saatchi Synergize, our mission is to integrate Big Love (Saatchi & Saatchi) with Big Data (Synergize). The Big Love in our company was amplified last week when we took part in the worldwide Random Acts of Kindness Week (#RAK15), originally started by Brent Lindeque. The drive is all about doing something nice for someone else – whether you know them or not, in an unexpected way.

We love promoting an office culture of kindness and sharing, so this was right up our alley, and everyone got involved in some way or other.

One of our intern copywriters, Clerissa Visser brought flowers for our client service and SEO teams to brighten up the new office.

Flowers for client services RAK

Our SEO intern, Daryl Wathen left a special book on the train after he had read it with a note for the person who found it…

Darul RAK book

We also did a “Treat Drive” for our cleaning staff, with buckets full of yummy snacks and staple food items, to say thank you for their extremely hard work during the office renovations that have been taking place over the last few months.

RAK cleaning team

Some of our SEO, social media, copy and client services staff even took to the streets last week, armed with colorful banners and posters to urge passing traffic to “smile” and “have a great day”.

RAK Somerset Road

The ‘Honk if you’re happy’ sign seemed to be motorists’ favourite, and our gorgeous client service ladies got quite a few honks in return.

Honk if you're happy

Our sign-holding shenanigans even earned us a R50 on Somerset Road which we put to our cleaning staff’s food buckets! Ian Bredenkamp from KFM also got involved by tweeting from their office windows above us, and naturally he got a #RAK15 nomination from us.

RAK Designers

Plenty of our fellow agencies got involved, too. One of our colleagues at Saatchi & Saatchi Brandsrock bought their tea-lady a gift to give to her daughter on her 13th birthday:

Inge RAK

We ended off the week by being interviewed on Cliff Central by Brent Lindeque himself, founder of on his Tuesday morning show called The Good Stuff. Have a listen to our Account Manager, Katherine Chase speaking to Brent on air about our RAK initiatives this year. As mentioned in the interview, we’ve also gotten extensively involved with #MakeMyMonday this year whereby a member or two of our staff will do something to make Monday a little bit brighter for a colleague.

We love the initiative by Brent Lindeque and his team, and will definitely be making #RAK15 a regular occurrence around the office.

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