#loadshedding: the social media stats

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Twitter: @MadreRoothman

 

 

Load shedding is back – this time with damage to the Majuba power station coal storage silo.

 

What does this mean for South Africa? Load shedding that could last for the rest of the week. What does this mean for social media? More mentions! Here are the stats:

 

Top 10 tweeters:

Top tweeters are determined by on topic posts, comment counts, likes and votes and engagement in general.

*Competition is tight between Helen Zille, Gareth Cliff and Rich Simmonds.

Top 10 tweeters.

Top 10 tweeters.

 

Mentions on Eskom, load shedding and electricity:

Yesterday saw over 25 000 topic relevant mentions. Of this about 11 00 mentioned Eskom, about 10 000 mentioned load shedding and about 4 000 mentioned electricity.

Mentions on Eskom, load shedding and electricity.

Mentions on Eskom, load shedding and electricity.

 

Word cloud:

Based on our topic profile, the word cloud below shows the summary of the most mentioned words relating to Eskom, load shedding and electricity.

Word cloud on Eskom, load shedding and electricity.

Word cloud on Eskom, load shedding and electricity.

 

Digital channel pie chart:

Channels talking about load shedding are broken down by the number of posts each channel received. Twitter showed highest topic activity with a 93.6% count.

 

Channels that received the most traction on Eskom, load shedding and electricity.

Channels that received the most traction on Eskom, load shedding and electricity.

 

After seeing the stats, the top 5 brands in South Africa on Facebook and Twitter were looked at to see how they incorporated the trend into their online conversations.

 

On Facebook, only Gumtree took advantage of the topic by creating a post to promote their app.

 

Gumtree's Facebook post.

Gumtree’s Facebook post.

 

And on Twitter, only Woolworths took to the opportunity – urging their followers to rather buy chicken at Woolworths than worrying about cooking.

 

 

With social media having such immediate streams of information – people looking to it for news and creating their own news streams – isn’t it time for brands to do start doing more and listen less?

To view the Eskom Media Briefing released 3 November, click here.

 

Written and compiled by: Madré Roothman

Twitter: @MadreRoothman

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