Advertising | Saatchi & Saatchi Synergize Blog

Three Customer Centric Optimisation Tips For Better Digital Performanc...

May 9, 2016 no comments

Written and compiled by our Head of Paid Media, Adam Mitchell. Launching a digital marketing campaign and measuring on-going results within a static environment is an extremely myopic approach and si...

Nailing that agency internship

April 19, 2016 no comments

Written and compiled by Marketing Strategist, Marika Malliaris. Congratulations on landing your very first internship, it’s a huge accomplishment. Now that you’ve been through the nerve-wracking proc...

Incredible, beautiful & inspiring television commercials

November 7, 2014 no comments

As a kid of the 90s I harbour a particularly strong affinity towards ‘old school’ advertising approaches such as television commercials and radio adverts. Whether it is attributed to some complex rea...

We’re hiring!

October 13, 2014 no comments

We’re hiring! If you’re interested in any of the positions below, make sure to send your CV (and portfolio where necessary) to work@saatchisynergize.co.za. Good Luck!

Online Ad Spend in SA is Increasing

July 31, 2014 no comments

There are only two reasons a business should not be advertising online. One, they don’t have a website. Or two, they trade in naughty industries restricted from advertising. There is a lot of emphasi...

Total brand take-over: South African brands on Instagram

March 10, 2014 no comments

Since its official launch, 16 October 2012, the online photo-sharing, video-sharing and social networking service has gone through various transformations. From introducing videos, to Instagram Direc...

YouTube Advertising & Earned Engagement

December 19, 2013 no comments

If you’ve used Google Adwords for video and run targeted campaigns on YouTube, you’ll be well acquainted with TrueView ad units. The ‘5 second skip’ pre-roll ad, sponsored con...

More photos from our launch party

December 19, 2013 no comments

Exciting news people! We just got a whole batch of gorgeous pics of the Saatchi & Saatchi Synergize launch party from our lovely professional photographer. There were a LOT of them, so I’ve...

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