Amy Bryson PPC

Amy vs PPC

PPC was never something I saw myself enjoying, let alone it becoming my profession. A few years back, I had never even heard of cost per click, cost per acquisition or click through rates. To be hone...
Social media analytics

Social media analytics: The numbers game

Social media has become an integral part of marketing and understanding consumer behavior. It helps reach consumers who have become numb to traditional advertising, and could help drive business stra...