AB testing

AB testing on Facebook

Written by our Head of Social in Cape Town, Madré Roothman. AB testing on Facebook Facebook’s latest algorithm update got me thinking about organic AB testing. Brand pages have been advised to opt fo...
Facebook Algorithm

Facebook’s latest algorithm update

Written and compiled by Madré Roothman, Senior Social Media Strategist. Facebook algorithm updates have become like my morning coffees: something I can’t live without. And the latest thing I also can...
Social media world

I’m just a girl in a digital world

Or am I just a digital world with a girl in it? It’s all about perception after all and with the rise of virtual reality (be that literally using Oculus Rift, or figuratively being transported) there...
Woolworths Rolling Blackouts

#loadshedding: the social media stats

Posted by Madré Roothman | Twitter: @MadreRoothman     Load shedding is back – this time with damage to the Majuba power station coal storage silo.   What does this mean for South Afri...
Facebook click-baiting

The new Facebook algorithm: Click-baiting

Posted by Madré Roothman | Twitter: @MadreRoothman   The goal of every page admin-slash-community manager is to get their content seen by their community – A.K.A. have it at the top of users’ ne...
Facebook Mentions for public figures

A recap on Facebook’s July updates

Posted by Madré Roothman | Twitter: @MadreRoothman     You don’t want to start off your morning with a new, repeat NEW, intern telling you “Facebook’s dead”. I’ll go all Auntie Fee on yaaaa...
NYE

Things to leave behind in 2014

I am aware that it has been 2014 for two weeks now, but on the precipice of any new year, many of us are slow out of the gate as the rusty cogs of our brains creak into gear; oiled up by the increase...