Our Lovemarks

Kevin Roberts, former worldwide CEO of Saatchi & Saatchi, is the legend behind the notion of Lovemarks. Based on the Love/Respect Axis, Lovemarks are the future of brands, according to him. They ...
Kevin Roberts in South Africa

Kevin Roberts in South Africa 29 May 2015

“Creating Lovemarks is all about the ability to understand consumers’ dreams, to know what they want and when they want it and to create great experiences that make your brand a part of their lives.”...
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Creative Profile: Robyn Silverstone

Robyn Silverstone is Integrated Producer at Saatchi & Saatchi. You can follow her adventures on @RobsSilverstone on Twitter and Instagram.   What projects have you worked on at Saatchi & Saat...
Social media analytics

Social media analytics: The numbers game

Social media has become an integral part of marketing and understanding consumer behavior. It helps reach consumers who have become numb to traditional advertising, and could help drive business stra...