Online Ad Spend in SA

Online Ad Spend in SA is Increasing

There are only two reasons a business should not be advertising online. One, they don’t have a website. Or two, they trade in naughty industries restricted from advertising. There is a lot of emphasi...
Social media analytics

Social media analytics: The numbers game

Social media has become an integral part of marketing and understanding consumer behavior. It helps reach consumers who have become numb to traditional advertising, and could help drive business stra...