The Saatchi & Saatchi Social Team Goes Back To Class


learning about the latest trends in writing for the online audience

Our very own Lelanie Roux is known for many things: her love of Spiderman, her affinity for Italy and her regularly-updated blog. But until this week, no one realised she was a good teacher too.

Yesterday Lelanie stood in front of the Saatchi & Saatchi Social Department and presented the first in a series of lectures outlining how to crunch data to make content better. Our Online Reputation Analyst will, in future weeks, talk about the importance of grammar, on-page optimisation, writing for social media and more.

As a former member of the Social Department, and having subsequently gained experience working with Google tools in the Analytics Department, Lelanie is well-placed to bridge the gap between the two disciplines, imparting useful insight into how to make content not only interesting but also statistically relevant.

Because in the ever-changing world of digital marketing, writing interesting content means fusing BigLove with BigData. Along the way, remember that “Nothing is Impossible”.

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