It’s no secret that I am an absolute logophile. For those of you who don’t know what this is, it’s a lover of words. Words have always fascinated me: their origins, their power, their ability (and in some cases, inability) to capture thoughts and feelings. So it’s no wonder then my day job involves working with words and finding the most expressive and creative ways to make them work for my clients. Crafting quality content is often about word manipulation and moulding them in a way that works for you – and ultimately gets your desired message, tone and feeling across to the reader. I find myself being continuously surprised by language and words as I continue to come across new, interesting and inspiring ones everyday, many of which I never even knew existed. Whilst English is my first language (and the only one I can speak fluently), it never ceases to amaze me how many weird and wonderful words there are floating around out there, particularly in other languages. Here’s my list of some keepers you’ll be hard pressed not to add to your vocabulary.
DUENDE (doo-en-day) – Spanish
The ability to attract others through personal magnetism or charm
Because this wondrous skill needs a name.
CAFUNÉ (ka-foo-nay) – Portuguese
Running your fingers through your lover’s hair
Don’t say you hadn’t hoped for a word for that!
UHTCEARE (oot-key-are-a) – Old English
Lying awake before dawn and worrying
Something to which mothers of teenagers are particularly accustomed…
MERAKI (murr-ahh-key) – Greek
To do something with soul, creativity or love; when you leave a piece of yourself in your work
Yes, us advertising folk experience this regularly.
PETRICHOR (pe-tre-kor) – Greek
The pleasant, earthy smell after the rain
Beautiful. Simply beautiful.
FARD (fahrd) – French/German
To paint the face with cosmetics
Things will never be the same the next time I apply makeup.
LACUNA (luh-kyoo-nee) – Latin
A non-English word that describes something for which there is no English word
There’s a word for that?!?!
KUIDAORE (kwee-doray) – Japanese
To eat yourself into bankruptcy
Right, so now that I’ve filled your heads with some pretty fantastic words, I’m off to indulge in some serious shemomedjamo (look that one up!)