YouTube ads for dummies

Posted on

30th October 2015

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Twitter: @MadreRoothman

 

Client wants you to run some YouTube ads. You have a YouTube channel, your adsense account and content, but don’t know what’s next? There are several different ad types that you can choose from keeping in mind client budget, when you’d like the ads to appear, where you’d like the ads to be displayed and if text or video would be best for your campaign. Remember, ads are for those not subscribed to YouTube red. If this is the first time you’re hearing any of this, please read the YouTube ads for dummies guide below.

 

1. Display ads

Placement: Shows right of the feature video and above the video suggestions list. It may appear below the player for larger players.

Platform: Desktop

Specs: 300×250 and 300×60

Example:

YouTube Display ad example
YouTube Display ad example

 

2. Overlay ads

Placement: Semi-transparent overlay ads that appear on the lower 20% portion of your video. Also known as semi-viewing-obstruction ads that you’re afraid of clicking when wanting to click it.

Platform: Desktop

Specs: 480×70 (Flash) or text

Example:

 

YouTube overlay ad example
YouTube Overlay ad example

 

3. Skippable video ads

Placement: Full-screen that allows viewers to skip ads after 5 seconds. Can be placed before, during, or after the main video.

Platform: Desktop, mobile devices, TV, and game consoles

Specs: Full-screen

Example:

Skippable Video ad example
Skippable Video ad example

 

4. Non-skippable video ads and long, non-skippable video ads

Placement: Non-skippable and leaves viewer with no choice but to watch ad. Can be up to 30 seconds long and placed before, during, or after the main video.

Platform: Desktop and mobile devices

Specs: Full-screen

Example:

Non-skippable Video Ad example
Non-skippable Video ad example

 

Tip: Test the various ad types to determine which work best with your content and audience group.

 

Written and compiled by: Madré Roothman

Twitter: @MadreRoothman

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