Saatchi & Saatchi Synergize Launch Party: #BigLoveBigData 18 Feb 2014
Our launch party was an incredible event which attracted a number of industry mega-minds, valued clients and media giants. Celebrating the union of creative mystique and digital prowess, Big Love and Big Data merged with style.
Saatchi & Saatchi Synergize is the product of the Publicis Groupe’s acquisition of Synergize Digital, which has now absorbed Saatchi’s AtPlay digital division and falls under the Saatchi SA umbrella. The new company incorporates a team of 154 professionals based in Cape Town and Johannesburg and will be led by CEO Shaune Jordaan.
The launch party was a night to remember with over 150 guests, who were kept entertained by magician Larry Soffer, and numerous inspirational speeches by the company’s most influential champions.
Gail Curtis, the Group CEO of Saatchi & Saatchi South Africa, was one such speaker whose warm words of welcome made everyone feel at home. “Together, we really are a nothing-is-impossible, new integrated agency.”
Shaune Jordaan followed with his usual humour: “Synergize is like the guy who brings the hot chick to the club. And Saatchi is the guy who steals her!”
Chief Operating Officer for Saatchi & Saatchi EMEA, Justin Billingsley, was one of the most inspirational and awe-inspiring guests in attendance. His speech was remarkable and had us all in stitches – his convincing analogy of the sensuous meeting of Martians and Earthlings was particularly memorable, along with his toast to “the geeks who are taking over the world.”
Mike Joubert from Brandsrock rounded up the speeches with some kind words: “This is a great combination of superpowers.” He dubbed Saatchi & Saatchi Synergize the Avengers of the marketing world and then we all headed upstairs to the rooftop bar for drinks and dancing. The DJ dropped some beats and many new friends were made. It was extremely gratifying and touching to enjoy so much support, and it brought even more affirmation to the fact that this merger is an ideal alliance and a new dream team.