Saatchi & Saatchi Synergize has won multiple Bookmarks awards in the organic search category and both Tim Withers and Robin Fishley have been awarded the much coveted title of Best Organic Search Marketer. SEO is a crucial channel for both lead generation as well as brand awareness. Effective SEO hinges on technical on-site optimisation and the creation of engaging content that drives online conversation. Every aspect of an organic search campaign should be measured through Analytics in order to accrue data that will help deliver optimal results – an area that Saatchi & Saatchi Synergize is extremely proficient at as one of Africa’s only Google Analytics Certified Partners.