BetterLife Website Refresh

THE CHALLENGE After being re-branded from BetterBond to BetterLife, there was a need for the website to act as an access point for all of the BetterLife Group’s sub-divisions. The new design had to be simple and accessible, and the …

C the World Website Refresh

THE CHALLENGE C the World’s site was not appropriate for their target market – a more mature audience. We needed to improve the UX, lower the bounce rate and design an attractive, responsive site, while at the same time, ensure …

CarMag Website Refresh

THE CHALLENGE We were tasked with providing the client with a fresh, modern new look and feel for their website, whilst also ensuring that it was fully responsive across multiple mobile and desktop devices, as well as being SEO-friendly. Lastly, …

Toyota Aygo Media Plan

  THE CHALLENGE Toyota Europe launched the new Aygo model under the Go Fun Yourself campaign. We were given the task of growing the number of YouTube views to 3 million, with a focus on two advanced market: France and …

Sage One PPC

  THE CHALLENGE We needed to devise and execute a digital paid search strategy aimed at driving conversions on the Sage One website at a competitive CPA, ensuring the highest possible ROI for our client. WHAT WE DID In order …

Project Trapped

Project Trapped was an integrated campaign for efferflu C Immune Booster aiming to demonstrate how it feels to get stuck inside when you have the flu. To do this we locked comedy duo Derick Watts & The Sunday Blues in …

CARmag App | Mobile design

Challenge: Create a promotional Formula 1, user-friendly mobile app with constantly updated content and an interactive component. Solution: We created a cross-platform mobile app that is slick, fun and easily navigable with strong visuals and an emphasis on news and content. We …

Champions of Engineering

Challenge: In South Africa, Technical Universities are seen as inferior to their traditional University Counterparts. We wanted to challenge this perception and re-open the debate. Idea: A digital campaign was centred on a participatory installation aimed at driving PR. The campaign comprised …

Phil the Legend

Challenge: One in two men over 40 suffer from erectile dysfunction (ED). The lack of confidence experienced by these men prevents them from talking about it. Legally we weren’t allowed to communicate the product name in traditional media. Idea: We created a …

Rovos Rail | SEO + Content Strategy

Challenge: The key was to understand Rovos Rail’s vision, taking what they’re passionate about and translating that into SEO ranking content, with the intent of exposing a new target audience to their luxury brand. The content on their site was extremely …