After being re-branded from BetterBond to BetterLife, there was a need for the website to act as an access point for all of the BetterLife Group’s sub-divisions. The new design had to be simple and accessible, and the UX experience had to allow users to find the exact information they were searching for easily.The platform had to ensure users could do accurate financial research before attempting to take out a bond and purchase property. Lastly, the website had to be able to function across a range of devices. From an analytics perspective, we needed to create a way to analyse the full user journey – from the website to their internal system.
WHAT WE DID
The bond calculators are integrated with a third party API that feeds all the formulas through to the BetterLife Group website. The website also has a fully responsive built-in order to function as needed on all mobile and desktop devices. With the smart use of User-IDs across the website and we started firing Google Analytics events from the internal system. We implemented custom tracking that allows us to monitor website users’ full journey – from form completions to loan approval
Dev and Analytics: The client wanted to be able to analyse the full user journey – from the website to their internal system. With the smart use of User-IDs across the website, we started firing Google Analytics events from the internal system.